Tuscany Coast Holidays

The Tuscany Coast has been a favoured Italian beach retreat since Roman times. But it really flourished in the early 20th century, when cities like Viareggio decorated the promenade with art deco beach clubs and art nouveau hotels.

Travel north from Viareggio, and you’ll come across Marina di Pietrasanta and its panoramic pier. Forte dei Marmi is right next door – a stylish beach town with sculpture parks and a summer fireworks festival.

Fancy exploring further afield? Fast trains zip from the Tuscany Coast to Pisa and Florence via the rolling Tuscan countryside.


  • 50 rooms
Superior side sea view 3.jpg

This is an elegant hotel on the promenade of Viareggio - just across the road from the wide, sandy beach. It's a fantastic base for your Tuscany Coast holiday. You can expect comfortable and stylish bedrooms, a fantastic restaurant serving classic Tuscan dishes and excellent service from all the staff.

  • 114 rooms

An opulent property between Viareggio’s beach and the pine tree park with a relaxing pool nestled amongst gardens.

  • 45 rooms

Hotel Residence Esplanade has a great spot just around the corner from the promenade of Viareggio with plenty of shops, bars and restaurants on its doorstep.

  • 40 rooms
Exterior view.jpg

A stylish, boutique hotel just across from Forte dei Marmi’s wide, sandy beach.

  • 9 rooms

This unique hotel set in a beautiful 19th Century Palazzo in the heart of Pietrasanta, known as the land of the artists. Spend time exploring the beautiful historical centre or head to the sandy coast to relax on the beach. 

  • 44 rooms
Plaza e de Russie, Superior Room (1)

The elegant Plaza e de Russie offers stellar levels of service, Michelin starred cuisine in a chic setting right on the seafront in Viareggio, on the Tuscany Coast. 

Good to know

  • Those not wanting to pay for a stablimenti beach spot in Viareggio can ejoy the public stretch opposite Piazza Mazzini
  • Follow in the footsteps of Italian composer Puccini and enjoy the 1920’s charm of the  Gran Caffè Margherita
  • Base yourself on the coast and get the best of Italy’s beaches, countryside and culture with Pisa, Lucca, Livorno and Florence all within an hour on public transport
Feefo badge