When it comes to character and style, it’s hard to beat Viareggio’s Plaza e De Russie. You may not initially realise due to its sleek remodelling, but it’s the oldest hotel in town – built right on the coast in 1871 along the route of the Grand Tour, making it the perfect meeting place for high society, artists, poets and writers alike.
It’s known for exceptionally high levels of service and friendly staff who go out of their way to make sure each stay here is special. Inside the hotel it’s modern and elegant - it and oozes cosmopolitan charm. When it comes to the rooms, they’re distinctly Italian in design, each decorated individually with chic, modern furnishings, providing the ultimate comfort.
Foodies are in for a treat, especially if you upgrade to the half board option, as you’ll dine each evening in the glamorous Michelin Star Ristorante Lunasia. It’s open for lunch and dinner so you can also book your table in advance and pay locally. The food is all cooked under the guide and flair of Chef Luca Landi and the menu encapsulates the region with ingredients sourced locally and organically.
When you’re back from exploring Viarreggio, its beautiful coastline or nearby Tuscan towns why not head to the ultramodern cocktail bar in the lobby? Embrace La Dolce Vita with an aperitivo in hand.
Transfer time: approx. 35 mins by private car from Pisa Airport.